The Rubicon Project (NYSE:RUBI) Sees Large Volume Increase

Shares of The Rubicon Project Inc (NYSE:RUBI) saw unusually-high trading volume on Friday . Approximately 104,357 shares traded hands during trading, a decline of 81% from the previous session’s volume of 544,033 shares.The stock last traded at $9.65 and had previously closed at $10.33.

RUBI has been the subject of a number of research reports. ValuEngine upgraded The Rubicon Project from a “hold” rating to a “buy” rating in a research report on Wednesday, April 24th. B. Riley initiated coverage on The Rubicon Project in a research report on Wednesday, April 17th. They set a “buy” rating and a $9.00 target price for the company. Finally, Zacks Investment Research downgraded The Rubicon Project from a “buy” rating to a “hold” rating in a research report on Wednesday. One analyst has rated the stock with a hold rating and four have assigned a buy rating to the company. The Rubicon Project presently has an average rating of “Buy” and an average target price of $7.42.

The company has a quick ratio of 1.25, a current ratio of 1.25 and a debt-to-equity ratio of 0.07. The stock has a market cap of $399.71 million, a PE ratio of -11.74 and a beta of 1.70. The firm’s 50-day moving average is $6.84.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings results on Wednesday, July 31st. The software maker reported ($0.15) earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of ($0.21) by $0.06. The company had revenue of $37.87 million during the quarter, compared to the consensus estimate of $35.65 million. The Rubicon Project had a negative return on equity of 23.77% and a negative net margin of 35.21%. On average, equities analysts forecast that The Rubicon Project Inc will post -0.66 EPS for the current year.

In related news, CFO David Day sold 25,256 shares of the firm’s stock in a transaction on Friday, May 17th. The stock was sold at an average price of $6.22, for a total value of $157,092.32. Following the completion of the sale, the chief financial officer now directly owns 305,841 shares in the company, valued at $1,902,331.02. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, Director Frank Addante sold 12,500 shares of the firm’s stock in a transaction on Monday, July 15th. The stock was sold at an average price of $6.82, for a total value of $85,250.00. Following the completion of the sale, the director now owns 1,259,819 shares of the company’s stock, valued at $8,591,965.58. The disclosure for this sale can be found here. Over the last 90 days, insiders sold 269,034 shares of company stock valued at $1,656,259. 10.60% of the stock is owned by corporate insiders.

Institutional investors and hedge funds have recently modified their holdings of the stock. Hillsdale Investment Management Inc. increased its position in shares of The Rubicon Project by 13.3% in the second quarter. Hillsdale Investment Management Inc. now owns 131,400 shares of the software maker’s stock valued at $836,000 after buying an additional 15,400 shares in the last quarter. Cowen Prime Services LLC increased its position in shares of The Rubicon Project by 14,734.0% in the second quarter. Cowen Prime Services LLC now owns 741,700 shares of the software maker’s stock valued at $4,717,000 after buying an additional 736,700 shares in the last quarter. P.A.W. Capital Corp increased its position in shares of The Rubicon Project by 11.1% in the second quarter. P.A.W. Capital Corp now owns 400,000 shares of the software maker’s stock valued at $2,544,000 after buying an additional 40,000 shares in the last quarter. Aperio Group LLC purchased a new stake in shares of The Rubicon Project in the second quarter valued at approximately $48,000. Finally, V Wealth Advisors LLC purchased a new stake in shares of The Rubicon Project during the second quarter worth approximately $89,000. Institutional investors own 63.36% of the company’s stock.

The Rubicon Project Company Profile (NYSE:RUBI)

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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