Critical Comparison: BSQUARE (NASDAQ:BSQR) vs. Zillow Group (NASDAQ:Z)

BSQUARE (NASDAQ:BSQR) and Zillow Group (NASDAQ:Z) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, earnings, analyst recommendations, valuation and risk.

Valuation and Earnings

This table compares BSQUARE and Zillow Group’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
BSQUARE $73.41 million 0.22 -$13.74 million N/A N/A
Zillow Group $1.33 billion 7.65 -$119.86 million N/A N/A

BSQUARE has higher earnings, but lower revenue than Zillow Group.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for BSQUARE and Zillow Group, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BSQUARE 0 0 0 0 N/A
Zillow Group 2 5 3 0 2.10

Zillow Group has a consensus price target of $40.84, suggesting a potential downside of 17.84%. Given Zillow Group’s higher probable upside, analysts clearly believe Zillow Group is more favorable than BSQUARE.

Insider & Institutional Ownership

21.8% of BSQUARE shares are owned by institutional investors. Comparatively, 78.2% of Zillow Group shares are owned by institutional investors. 13.8% of BSQUARE shares are owned by insiders. Comparatively, 19.9% of Zillow Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.


This table compares BSQUARE and Zillow Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BSQUARE -20.86% -49.88% -29.68%
Zillow Group -11.35% -3.18% -2.46%

Risk and Volatility

BSQUARE has a beta of 1.82, suggesting that its stock price is 82% more volatile than the S&P 500. Comparatively, Zillow Group has a beta of 0.44, suggesting that its stock price is 56% less volatile than the S&P 500.


Zillow Group beats BSQUARE on 9 of the 11 factors compared between the two stocks.

BSQUARE Company Profile

BSQUARE Corporation provides software solutions and related engineering services to businesses that develop, market, and sell standalone intelligent systems in North America, Europe, and Asia. The company offers DataV software solution, which addresses various business use cases specific to Industrial Internet of Things (IIoT) applications, including predictive failure, adaptive diagnostics, and IIoT device management. Its DataV solution is used in various industrial sectors and vertical markets, such as commercial transportation, oil and gas extraction, manufacturing, water and power, and other vertical markets. The company's software products also include HTML5 Rendering Engine; and TestQuest 10, a software testing automation tool. It serves original equipment manufacturers, original design manufacturers, corporate enterprises, silicon vendors, and peripheral vendors. BSQUARE Corporation was founded in 1994 and is headquartered in Bellevue, Washington.

Zillow Group Company Profile

Zillow Group, Inc. operates real estate and home-related brands on mobile and the Web in the United States. The company offers a portfolio of brands and products to empowering consumers with unparalleled data, inspiration, and knowledge around homes and connecting them with real estate professionals. Its brands focus on various stages of the home lifecycle, including renting, buying, selling, and financing. The company's portfolio of consumer brands comprise real estate and rental marketplaces, such as Zillow, Trulia, Mortgage Lenders of America, StreetEasy, HotPads, Naked Apartments,, and Out East. It also provides a suite of marketing software and technology solutions; and owns and operates various business brands for real estate, rental, and mortgage professionals comprising Mortech, dotloop, Bridge Interactive, and New Home Feed. In addition, the company offers advertising services. Zillow Group, Inc. was incorporated in 2004 and is headquartered in Seattle, Washington.

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