Head to Head Review: PCM (NASDAQ:PCMI) vs. Ruhnn (NASDAQ:RUHN)

PCM (NASDAQ:PCMI) and Ruhnn (NASDAQ:RUHN) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.

Institutional and Insider Ownership

61.4% of PCM shares are owned by institutional investors. 26.8% of PCM shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings & Valuation

This table compares PCM and Ruhnn’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
PCM $2.16 billion 0.15 $22.77 million $2.18 11.80
Ruhnn N/A N/A N/A N/A N/A

PCM has higher revenue and earnings than Ruhnn.


This table compares PCM and Ruhnn’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
PCM 1.14% 19.06% 3.83%
Ruhnn N/A N/A N/A

Analyst Ratings

This is a breakdown of current recommendations for PCM and Ruhnn, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PCM 0 0 2 0 3.00
Ruhnn 0 0 0 0 N/A

PCM presently has a consensus price target of $28.30, suggesting a potential upside of 10.03%. Given PCM’s higher possible upside, research analysts plainly believe PCM is more favorable than Ruhnn.


PCM beats Ruhnn on 8 of the 8 factors compared between the two stocks.

About PCM

PCM, Inc., through its subsidiaries, operates as a multi-vendor provider of technology products and solutions in the United States and the rest of Europe. The company operates through four segments: Commercial, Public Sector, Canada, and United Kingdom. It primarily sells device products, servers, storage products, network products, printers, and related accessories and devices. The company also provides managed services, cloud-based services, consulting, IT management and other IT services, and technical certifications and operational expertise in various practice areas; and selection, implementation, and IT solutions comprising security, virtualization, data services, unified communications, and infrastructure, as well as software asset management and software value-added reseller services. PCM, Inc. markets its products, services, and solutions to individuals; commercial businesses; state, local, and federal governments; and educational institutions through its sales force, e-commerce channels, and technology services teams, as well as cloud data centers, field services organizations, and online extranets. The company was formerly known as PC Mall, Inc. and changed its name to PCM, Inc. in December 2012. PCM, Inc. was founded in 1987 and is headquartered in El Segundo, California.

About Ruhnn

Ruhnn Holding Limited, together with its subsidiaries, operates key opinion leader (KOL) cultivation and incubation platforms in the People's Republic of China. The company engages in the sale of various fashion and lifestyle products to consumers through its KOL online stores; and provision of various KOL sales and advertising services to third-party merchants. Its online stores primarily provide women's apparel, cosmetics, shoes, and handbags. As of December 31, 2018, it owned and operated 91 online stores. The company was founded in 2016 and is headquartered in Hangzhou, the People's Republic of China.

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