Financial Review: GP Strategies (GPX) vs. Blue Calypso (BCYP)

GP Strategies (NYSE:GPX) and Blue Calypso (OTCMKTS:BCYP) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, analyst recommendations, valuation and dividends.

Valuation and Earnings

This table compares GP Strategies and Blue Calypso’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
GP Strategies $515.16 million 0.49 $9.84 million $0.90 16.77
Blue Calypso N/A N/A N/A N/A N/A

GP Strategies has higher revenue and earnings than Blue Calypso.

Profitability

This table compares GP Strategies and Blue Calypso’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
GP Strategies 1.42% 7.70% 3.43%
Blue Calypso N/A N/A N/A

Institutional & Insider Ownership

88.5% of GP Strategies shares are held by institutional investors. 25.7% of GP Strategies shares are held by company insiders. Comparatively, 15.3% of Blue Calypso shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Volatility and Risk

GP Strategies has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, Blue Calypso has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current recommendations and price targets for GP Strategies and Blue Calypso, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GP Strategies 0 0 2 0 3.00
Blue Calypso 0 0 0 0 N/A

GP Strategies currently has a consensus price target of $19.50, indicating a potential upside of 29.22%. Given GP Strategies’ higher probable upside, analysts plainly believe GP Strategies is more favorable than Blue Calypso.

Summary

GP Strategies beats Blue Calypso on 8 of the 9 factors compared between the two stocks.

GP Strategies Company Profile

GP Strategies Corporation provides performance improvement and learning solutions worldwide. It operates through four segments: Learning Solutions, Professional & Technical Services, Sandy Training & Marketing, and Performance Readiness Solutions. The Learning Solutions segment delivers training, curriculum design and development, digital learning, system hosting, managed learning, and consulting services to electronics and semiconductors, healthcare, software, financial services, and other industries, as well as government agencies; and provides apprenticeship and vocational skills training services. The Professional & Technical Services segment offers training, consulting, engineering, and technical services, including lean consulting, emergency preparedness, safety and regulatory compliance, chemical demilitarization, and environmental services to the manufacturing, steel, pharmaceutical, energy, and petrochemical industries, as well as federal and state government agencies, and government contractors. The Sandy Training & Marketing segment provides custom product sales training to customer sales forces; and technical training services to automotive manufacturers and customers in other industries. The Performance Readiness Solutions segment offers performance and technology consulting services, such as platform adoption, end-user training, change and knowledge management, customer product training outsourcing, training content development, and sales enablement solutions; and organization performance solutions comprising leadership development training, strategy-through-implementation consulting services, and employee engagement tools and services to manufacturing, aerospace, healthcare, life sciences, consumer products, financial, telecommunications, and higher education industries, as well as government agencies. GP Strategies Corporation was founded in 1959 and is headquartered in Columbia, Maryland.

Blue Calypso Company Profile

Blue Calypso, Inc. engages in the development, licensing, and enforcement of technology and intellectual property focused on digital word-of-mouth marketing and advertising. Its intellectual property portfolio consists of 5 US patents and 11 pending patent applications that cover methods and systems for communicating and syndicating electronic offers and advertisements. The company enables retailers to harness the power and adoption that mobile devices bring to the consumer shopping experience; connect brands with store visitors; leverages their brand affinity across the social media channels; and tracks performance, monitors engagement, manages attribution, and delivers real-time analytics on client's promotions and location-based content. Its products and services include KIOSENTRIX, which provides manufacturers and brick-and-mortar retailers a way of engaging with store visitors when they are on the path-to-purchase; and Blue Calypso Labs that offer outsourced consulting and customized software development services to clients. Blue Calypso, Inc. was founded in 2009 and is headquartered in Richardson, Texas.

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