Reviewing Gilla (GLLA) and Healthier Choices Management (HCMC)

Gilla (OTCMKTS:GLLA) and Healthier Choices Management (OTCMKTS:HCMC) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Gilla and Healthier Choices Management, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gilla 0 0 0 0 N/A
Healthier Choices Management 0 0 0 0 N/A

Earnings & Valuation

This table compares Gilla and Healthier Choices Management’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Gilla $4.60 million 0.06 -$6.64 million N/A N/A
Healthier Choices Management $14.65 million 0.20 -$13.16 million N/A N/A

Gilla has higher earnings, but lower revenue than Healthier Choices Management.

Profitability

This table compares Gilla and Healthier Choices Management’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gilla N/A N/A N/A
Healthier Choices Management -89.88% N/A -103.38%

Volatility & Risk

Gilla has a beta of 2.68, meaning that its stock price is 168% more volatile than the S&P 500. Comparatively, Healthier Choices Management has a beta of 0.35, meaning that its stock price is 65% less volatile than the S&P 500.

Institutional and Insider Ownership

0.0% of Healthier Choices Management shares are owned by institutional investors. 44.9% of Healthier Choices Management shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

About Gilla

Gilla Inc. engages in the manufacture, marketing, and distribution of generic and premium branded e-liquid used in vaporizers, electronic cigarettes, and other vaping hardware and accessories in Europe, Canada, and the United States. The company offers its products under the brand names of Spectrum Concentrates, Coil Glaze, Craft Vapes, Siren, The Drip Factory, Shake It, Surf Sauce, Ohana, Moshi, Crisp, Just Fruit, Vinto Vape, Vapor's Dozen, Enriched Vapor, and Crown E-liquid. Gilla Inc. sells its products through market channels, including vape shops, retail and wholesale distributors, convenience stores, and e-commerce Websites. The company is headquartered in Daytona Beach, Florida.

About Healthier Choices Management

Healthier Choices Management Corp. provides e-liquids, vaporizers, and related products. The company operates through two segments, Natural and Organic Retail Stores, and Vapor Products. Its vaporizers are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash, or carbon monoxide. The company also provides replacement parts, including batteries, coils, refill cartridges, or cartomizers that contain the liquid solution, atomizers, tanks, and e-liquids, as well as various types of chargers, carrying cases, and lanyards. The company sells its e-liquid under the Vape Store brand name. It sells its products through 13 vape retail stores in the Southeast region of the United States. In addition, it offers fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health and beauty products, and natural household items through Ada's Natural Market, a natural and organic grocery store. The company was formerly known as Vapor Corp. and changed its name to Healthier Choices Management Corp. in March 2017. Healthier Choices Management Corp. is headquartered in Hollywood, Florida.

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