ZIX (ZIXI) & Her Imports (HHER) Financial Comparison

ZIX (NASDAQ:ZIXI) and Her Imports (OTCMKTS:HHER) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, institutional ownership, analyst recommendations, risk and profitability.

Analyst Recommendations

This is a summary of current ratings and target prices for ZIX and Her Imports, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ZIX 0 0 2 0 3.00
Her Imports 0 0 0 0 N/A

ZIX currently has a consensus target price of $12.00, suggesting a potential upside of 14.39%. Given ZIX’s higher possible upside, equities analysts clearly believe ZIX is more favorable than Her Imports.

Earnings and Valuation

This table compares ZIX and Her Imports’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
ZIX $70.48 million 8.28 $15.44 million $0.32 32.78
Her Imports $12.14 million 0.40 -$7.48 million N/A N/A

ZIX has higher revenue and earnings than Her Imports.


This table compares ZIX and Her Imports’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ZIX 8.75% 20.13% 11.34%
Her Imports -61.67% -80.09% -71.40%

Volatility and Risk

ZIX has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500. Comparatively, Her Imports has a beta of -9.65, suggesting that its share price is 1,065% less volatile than the S&P 500.

Institutional & Insider Ownership

73.9% of ZIX shares are held by institutional investors. 3.7% of ZIX shares are held by insiders. Comparatively, 1.0% of Her Imports shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.


ZIX beats Her Imports on 11 of the 11 factors compared between the two stocks.

About ZIX

Zix Corporation provides email encryption, data loss prevention (DLP), threat protection, archiving, and bring-your-own-device mobile security solutions for the healthcare, financial services, insurance, and government sectors primarily in the United States. The company offers ZixEncrypt that bundles email encryption and DLP capabilities to enable the secure exchange of email; ZixProtect, a cloud-based service that defends organizations from zero-day malware, ransomware, phishing, CEO fraud, W-2 phishing attacks, spam, and viruses in email; and ZixArchive, a cloud-based email retention solution that enables user retrieval, compliance, and e-discovery. It also provides ZixOne, a mobile email app, which offers mobile access to corporate email and does not allow data to be persistently stored on employee's device. Zix Corporation sells its services through a direct sales force; and a network of resellers and other distribution partners. The company was formerly known as ZixIt Corporation and changed its name to Zix Corporation in 2002. Zix Corporation was incorporated in 1988 and is headquartered in Dallas, Texas.

About Her Imports

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2017, it operated 24 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

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