Reviewing GreenTree Hospitality Group (GHG) & Its Rivals

GreenTree Hospitality Group (NYSE: GHG) is one of 34 publicly-traded companies in the “Hotels & motels” industry, but how does it weigh in compared to its rivals? We will compare GreenTree Hospitality Group to similar businesses based on the strength of its profitability, earnings, institutional ownership, risk, dividends, valuation and analyst recommendations.

Risk & Volatility

GreenTree Hospitality Group has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500. Comparatively, GreenTree Hospitality Group’s rivals have a beta of 1.27, suggesting that their average share price is 27% more volatile than the S&P 500.

Profitability

This table compares GreenTree Hospitality Group and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
GreenTree Hospitality Group 41.76% 25.30% 15.17%
GreenTree Hospitality Group Competitors 8.42% 15.03% 4.43%

Dividends

GreenTree Hospitality Group pays an annual dividend of $0.28 per share and has a dividend yield of 2.1%. GreenTree Hospitality Group pays out 45.9% of its earnings in the form of a dividend. As a group, “Hotels & motels” companies pay a dividend yield of 2.0% and pay out 43.5% of their earnings in the form of a dividend.

Valuation & Earnings

This table compares GreenTree Hospitality Group and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
GreenTree Hospitality Group $137.45 million $57.32 million 22.38
GreenTree Hospitality Group Competitors $3.49 billion $328.32 million 22.18

GreenTree Hospitality Group’s rivals have higher revenue and earnings than GreenTree Hospitality Group. GreenTree Hospitality Group is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Insider and Institutional Ownership

9.4% of GreenTree Hospitality Group shares are held by institutional investors. Comparatively, 72.4% of shares of all “Hotels & motels” companies are held by institutional investors. 14.7% of shares of all “Hotels & motels” companies are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and target prices for GreenTree Hospitality Group and its rivals, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GreenTree Hospitality Group 0 1 2 0 2.67
GreenTree Hospitality Group Competitors 471 1889 2567 99 2.46

GreenTree Hospitality Group currently has a consensus target price of $16.53, suggesting a potential upside of 21.12%. As a group, “Hotels & motels” companies have a potential upside of 11.86%. Given GreenTree Hospitality Group’s stronger consensus rating and higher possible upside, analysts plainly believe GreenTree Hospitality Group is more favorable than its rivals.

Summary

GreenTree Hospitality Group beats its rivals on 8 of the 15 factors compared.

About GreenTree Hospitality Group

GreenTree Hospitality Group Ltd., through its subsidiaries, owns, operates, leases, franchises, and manages hotels in the People's Republic of China. The company operates hotels under the various brands, including GreenTree Eastern, as well as Gme, Gya, and VX; GreenTree Inns and GreenTree Alliance; and Vatica and Shell. As of March 31, 2018, it had 26 leased-and-operated hotels and 2,328 franchised-and-managed hotels with 195,552 hotel rooms in 266 cities. The company was founded in 2004 and is headquartered in Shanghai, the People's Republic of China. GreenTree Hospitality Group Ltd. is a subsidiary of GreenTree Inns Hotel Management Group, Inc.

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