Reviewing Brown-Forman (BF.B) and Willamette Valley Vineyards (WVVI)

Brown-Forman (NYSE:BF.B) and Willamette Valley Vineyards (NASDAQ:WVVI) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, institutional ownership and profitability.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Brown-Forman and Willamette Valley Vineyards, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brown-Forman 2 4 2 0 2.00
Willamette Valley Vineyards 0 0 0 0 N/A

Brown-Forman presently has a consensus target price of $54.20, indicating a potential upside of 3.61%. Given Brown-Forman’s higher probable upside, equities analysts plainly believe Brown-Forman is more favorable than Willamette Valley Vineyards.

Valuation and Earnings

This table compares Brown-Forman and Willamette Valley Vineyards’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Brown-Forman $3.25 billion 7.68 $717.00 million $1.48 35.34
Willamette Valley Vineyards $23.08 million 1.54 $2.86 million N/A N/A

Brown-Forman has higher revenue and earnings than Willamette Valley Vineyards.

Risk and Volatility

Brown-Forman has a beta of 0.65, suggesting that its stock price is 35% less volatile than the S&P 500. Comparatively, Willamette Valley Vineyards has a beta of 0.45, suggesting that its stock price is 55% less volatile than the S&P 500.


This table compares Brown-Forman and Willamette Valley Vineyards’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brown-Forman 23.73% 55.41% 15.48%
Willamette Valley Vineyards 11.30% 9.22% 4.36%

Insider & Institutional Ownership

27.2% of Brown-Forman shares are held by institutional investors. Comparatively, 10.5% of Willamette Valley Vineyards shares are held by institutional investors. 10.1% of Brown-Forman shares are held by company insiders. Comparatively, 11.1% of Willamette Valley Vineyards shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.


Brown-Forman pays an annual dividend of $0.66 per share and has a dividend yield of 1.3%. Willamette Valley Vineyards does not pay a dividend. Brown-Forman pays out 44.6% of its earnings in the form of a dividend.


Brown-Forman beats Willamette Valley Vineyards on 12 of the 14 factors compared between the two stocks.

Brown-Forman Company Profile

Brown-Forman Corporation manufactures, bottles, imports, exports, markets, and sells various alcoholic beverages worldwide. It provides spirits, wines, ready-to-drink cocktails, whiskeys, vodkas, tequilas, champagnes, brandy, and liqueurs. The company offers its products primarily under the Jack Daniel's, Gentleman Jack, Woodford Reserve, Korbel, Finlandia, el Jimador, Herradura, Sonoma-Cutrer, Canadian Mist, GlenDronach, BenRiach, Glenglassaugh, Chambord, Old Forester, Early Times, Pepe Lopez, Antiguo, Slane Irish, and Coopers' Craft brands. It serves retail customers and consumers through distributors or state governments; and retailers, wholesalers, and provincial governments directly. The company was founded in 1870 and is headquartered in Louisville, Kentucky.

Willamette Valley Vineyards Company Profile

Willamette Valley Vineyards, Inc. produces and sells wine in the United States and internationally. The company offers Pinot Noir, Chardonnay, Pinot Gris, Pinot Blanc, Methode Champenoise Brut, Rose, and Riesling branded wines under the Willamette Valley Vineyards and Elton labels; Semi-Sparkling Muscat branded wine under the Tualatin Estate Vineyards label; Syrah, Merlot, Cabernet Sauvignon, Grenache, Cabernet Franc, The Griffin, and Viognier branded wines under the Griffin Creek label; and Oregon Blossom branded wine under the Oregon Cellars label. It owns and leases approximately 913 acres of land. The company markets and sells its wine products directly through sales at the winery; and mailing lists, as well as through distributors and wine brokers. Willamette Valley Vineyards, Inc. was founded in 1983 and is headquartered in Turner, Oregon.

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