The basketball league is going to have a new tv home for the season while at the same time staying in the combination to acquire a network of its own.
As soon as the season begins on June 22, the 3-on-3 league of former NBA players co-founded by Jeff Kwatinetz and Ice Cube — would have its games televised on CBS and CBS Sports Network. CBS and CBS Sports Network will combine to show more than 45 hours of coverage.
Kwatinetz said that the league’s curiosity about buying Fox sports programs played a part in a television deal not being completed before the start of the season until two weeks.
The Big3 is still one of the contenders for the 22 Fox RSN’s, that are being sold by Disney among the conditions of its merger with Fox. Major League Baseball and Liberty Media are another famous bidders.
The Big3 sees the RSNs as the foundation for constructing a national community which appeals to viewers.
“There aren’t a lot of systems which embrace diversity, inclusion and appeal to childhood. That is a gigantic gaping gap the RSNs would serve to construct a network like that,” Kwatinetz said. “Media companies have come to be so big and strong that much of having viewpoints or accessibility to public airwaves are very about leverage, money and power. That is why there’s insufficient diversity on television.”
The league’s matches were conducted by Fox and Fox Sports 1 the previous two seasons. The agreement with CBS includes more protection together with programming that is possible showcasing the team.
“We are a young league and have a great deal to know,” Kwatinetz said.
The team is currently growing to 12 teams and will probably soon be divided into two branches, on Sunday and Saturday with three matches each. There will also be some evenings when games are played to attract the league.
Kwatinetz reported that using all the television deal finished, the league should be announcing its schedule within another few weeks.
Follow Joe Reedy in www.twitter.com/joereedy