Kellogg (K) Earning Favorable News Coverage, Study Finds

News headlines about Kellogg (NYSE:K) have been trending positive this week, according to InfoTrie. The research group identifies positive and negative media coverage by reviewing more than 6,000 blog and news sources in real-time. The firm ranks coverage of publicly-traded companies on a scale of -5 to 5, with scores nearest to five being the most favorable. Kellogg earned a coverage optimism score of 2.10 on their scale. InfoTrie also gave media coverage about the company an news buzz score of 10 out of 10, indicating that recent media coverage is extremely likely to have an impact on the stock’s share price in the immediate future.

These are some of the news stories that may have impacted Kellogg’s ranking:

Kellogg stock traded up $1.46 during mid-day trading on Friday, reaching $59.40. The stock had a trading volume of 2,039,623 shares, compared to its average volume of 2,662,390. The company has a debt-to-equity ratio of 2.60, a quick ratio of 0.40 and a current ratio of 0.70. Kellogg has a fifty-two week low of $53.14 and a fifty-two week high of $74.98. The stock has a market capitalization of $19.93 billion, a PE ratio of 13.72, a price-to-earnings-growth ratio of 3.30 and a beta of 0.54.

Kellogg (NYSE:K) last announced its quarterly earnings data on Thursday, February 7th. The company reported $0.91 EPS for the quarter, beating the Zacks’ consensus estimate of $0.88 by $0.03. Kellogg had a return on equity of 47.10% and a net margin of 9.86%. The firm had revenue of $3.32 billion during the quarter, compared to analysts’ expectations of $3.31 billion. During the same quarter last year, the firm posted $0.96 earnings per share. The company’s revenue for the quarter was up 4.1% compared to the same quarter last year. Research analysts forecast that Kellogg will post 3.93 EPS for the current year.

The business also recently announced a quarterly dividend, which will be paid on Friday, June 14th. Stockholders of record on Monday, June 3rd will be issued a $0.56 dividend. The ex-dividend date is Friday, May 31st. This represents a $2.24 dividend on an annualized basis and a dividend yield of 3.77%. Kellogg’s dividend payout ratio is presently 51.73%.

Several research firms have commented on K. Zacks Investment Research downgraded Kellogg from a “hold” rating to a “sell” rating in a research report on Tuesday. Piper Jaffray Companies decreased their price target on Kellogg from $69.00 to $64.00 and set an “overweight” rating for the company in a research note on Friday, April 5th. Morgan Stanley set a $56.00 price target on Kellogg and gave the company a “hold” rating in a research note on Tuesday, April 2nd. Credit Suisse Group set a $54.00 price target on Kellogg and gave the company a “hold” rating in a research note on Saturday, February 9th. Finally, TheStreet cut Kellogg from a “b-” rating to a “c” rating in a research note on Thursday, February 7th. Two research analysts have rated the stock with a sell rating, eleven have issued a hold rating and five have assigned a buy rating to the stock. The company has an average rating of “Hold” and a consensus target price of $63.04.

In other news, major shareholder Kellogg W. K. Foundation Trust sold 100,000 shares of the firm’s stock in a transaction that occurred on Monday, April 22nd. The stock was sold at an average price of $58.53, for a total value of $5,853,000.00. The transaction was disclosed in a document filed with the SEC, which is accessible through this link. Insiders sold 600,000 shares of company stock worth $33,672,000 in the last 90 days. Corporate insiders own 0.09% of the company’s stock.

TRADEMARK VIOLATION WARNING: “Kellogg (K) Earning Favorable News Coverage, Study Finds” was posted by Baseball Daily News and is the property of of Baseball Daily News. If you are reading this story on another domain, it was illegally stolen and republished in violation of US & international copyright & trademark laws. The legal version of this story can be read at

Kellogg Company Profile

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. The company operates through U.S. Snacks, U.S. Morning Foods, U.S. Specialty Channels, North America Other, Europe, Latin America, and Asia Pacific segments. Its principal products include crackers, cookies, crisps and other savory snacks, toaster pastries, cereal bars, granola bars and bites, fruit-flavored snacks, ready-to-eat cereals, frozen waffles, veggie foods, and noodles.

Further Reading: What is the price-sales ratio?

Receive News & Ratings for Kellogg Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Kellogg and related companies with's FREE daily email newsletter.