COMSCORE (SCOR) Receives News Impact Score of 0.67

News headlines about COMSCORE (OTCMKTS:SCOR) have been trending somewhat positive this week, according to InfoTrie. The research group identifies positive and negative media coverage by reviewing more than 6,000 blog and news sources in real-time. The firm ranks coverage of publicly-traded companies on a scale of -5 to 5, with scores nearest to five being the most favorable. COMSCORE earned a coverage optimism score of 0.67 on their scale. InfoTrie also gave media coverage about the business services provider an news buzz score of 10 out of 10, indicating that recent media coverage is extremely likely to have an impact on the stock’s share price in the immediate future.

These are some of the news stories that may have impacted COMSCORE’s ranking:

OTCMKTS SCOR traded up $0.44 during trading hours on Friday, hitting $12.76. 279,372 shares of the company’s stock were exchanged, compared to its average volume of 217,341. COMSCORE has a 1-year low of $12.21 and a 1-year high of $25.69.

COMSCORE (OTCMKTS:SCOR) last released its earnings results on Thursday, February 28th. The business services provider reported ($0.04) EPS for the quarter, topping the consensus estimate of ($0.13) by $0.09. The business had revenue of $109.31 million for the quarter, compared to analyst estimates of $104.00 million.

Several research firms have commented on SCOR. Aegis reiterated a “buy” rating and issued a $25.00 target price (down from $30.00) on shares of COMSCORE in a research report on Tuesday, April 2nd. Oppenheimer reissued a “market perform” rating on shares of COMSCORE in a research note on Monday, April 1st. SunTrust Banks cut COMSCORE from a “buy” rating to a “hold” rating and decreased their price target for the company from $27.00 to $21.00 in a research note on Monday, April 1st. Loop Capital cut COMSCORE from a “buy” rating to a “hold” rating and decreased their price target for the company from $32.00 to $22.00 in a research note on Monday, April 1st. Finally, Wells Fargo & Co began coverage on COMSCORE in a research note on Monday, April 1st. They issued a “market perform” rating for the company. One investment analyst has rated the stock with a sell rating, five have issued a hold rating and two have given a buy rating to the company. The company has an average rating of “Hold” and an average price target of $24.80.

In other COMSCORE news, insider Daniel Hess sold 1,888 shares of the firm’s stock in a transaction that occurred on Wednesday, March 13th. The stock was sold at an average price of $22.52, for a total value of $42,517.76. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Company insiders own 2.50% of the company’s stock.

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comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.

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