Analyzing Fluent (FLNT) & Adaptive Medias (ADTM)

Fluent (NASDAQ:FLNT) and Adaptive Medias (OTCMKTS:ADTM) are both business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, risk, earnings and analyst recommendations.

Insider and Institutional Ownership

25.8% of Fluent shares are owned by institutional investors. 18.7% of Fluent shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Fluent and Adaptive Medias’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Fluent $250.28 million 1.93 -$17.93 million $0.10 63.80
Adaptive Medias N/A N/A N/A N/A N/A

Adaptive Medias has lower revenue, but higher earnings than Fluent.

Risk & Volatility

Fluent has a beta of 0.57, meaning that its stock price is 43% less volatile than the S&P 500. Comparatively, Adaptive Medias has a beta of 1.59, meaning that its stock price is 59% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings for Fluent and Adaptive Medias, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fluent 0 1 1 0 2.50
Adaptive Medias 0 0 0 0 N/A

Fluent presently has a consensus target price of $8.00, indicating a potential upside of 25.39%. Given Fluent’s higher possible upside, equities analysts plainly believe Fluent is more favorable than Adaptive Medias.


This table compares Fluent and Adaptive Medias’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Fluent -7.16% 6.23% 4.38%
Adaptive Medias N/A N/A N/A


Fluent beats Adaptive Medias on 7 of the 9 factors compared between the two stocks.

Fluent Company Profile

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company also offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It delivers data and performance-based marketing executions to approximately 500 consumer brands, direct marketers, and agencies across a range of industries, including financial services, retail and consumer, media and entertainment, staffing and recruitment, and marketing services. The company was formerly known as Cogint, Inc. and changed its name to Fluent, Inc. in April 2018. Fluent, Inc. is headquartered in New York, New York.

Adaptive Medias Company Profile

Adaptive Medias, Inc., a programmatic audience and content monetization company, provides digital video and mobile solutions for Website owners, app developers, and video publishers for optimize content through advertising. The company provides programmatic and real time bidding advertising solutions across mobile, video, and display, as well as a business-to-business digital video content management platform SaaS. Its platform provides a video player for publishers to offer supplement video libraries. The company provides a foundation for publishers and developers to engage brand advertisers through a multi-channel approach that delivers ads in various devices. The company was formerly known as Mimvi, Inc. and changed its name to Adaptive Medias, Inc. in November 2013. Adaptive Medias, Inc. was founded in 2007 and is headquartered in Irvine, California.

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