Red Lion Hotels (NYSE:RLH) versus The Competition Financial Comparison

Red Lion Hotels (NYSE: RLH) is one of 34 public companies in the “Hotels & motels” industry, but how does it weigh in compared to its rivals? We will compare Red Lion Hotels to related companies based on the strength of its risk, profitability, valuation, dividends, analyst recommendations, earnings and institutional ownership.

Risk and Volatility

Red Lion Hotels has a beta of 0.93, suggesting that its stock price is 7% less volatile than the S&P 500. Comparatively, Red Lion Hotels’ rivals have a beta of 1.25, suggesting that their average stock price is 25% more volatile than the S&P 500.

Earnings and Valuation

This table compares Red Lion Hotels and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Red Lion Hotels $135.85 million $1.96 million -18.31
Red Lion Hotels Competitors $3.49 billion $328.33 million 23.49

Red Lion Hotels’ rivals have higher revenue and earnings than Red Lion Hotels. Red Lion Hotels is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider and Institutional Ownership

75.6% of Red Lion Hotels shares are owned by institutional investors. Comparatively, 72.5% of shares of all “Hotels & motels” companies are owned by institutional investors. 19.7% of Red Lion Hotels shares are owned by company insiders. Comparatively, 14.5% of shares of all “Hotels & motels” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares Red Lion Hotels and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Red Lion Hotels 1.44% -9.57% -6.65%
Red Lion Hotels Competitors 9.18% 13.70% 4.61%

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Red Lion Hotels and its rivals, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Red Lion Hotels 0 0 1 0 3.00
Red Lion Hotels Competitors 462 1861 2545 98 2.46

Red Lion Hotels presently has a consensus price target of $13.00, indicating a potential upside of 57.77%. As a group, “Hotels & motels” companies have a potential upside of 10.31%. Given Red Lion Hotels’ stronger consensus rating and higher probable upside, equities research analysts clearly believe Red Lion Hotels is more favorable than its rivals.


Red Lion Hotels rivals beat Red Lion Hotels on 8 of the 13 factors compared.

About Red Lion Hotels

Red Lion Hotels Corporation, doing business as RLH Corporation, operates as a hospitality and leisure company the United States. It operates in two segments, Company Operated Hotels and Franchised Hotels. The company owns, manages, and franchises upscale, midscale, and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Americas Best Value Inn, Canadas Best Value Inn, Signature and Signature Inn, Knights Inn, and Country Hearth Inns & Suites brands. It also develops technology and system offerings for the hospitality industry. As of December 31, 2018, it had a network of 1,318 franchised hotels, including a total of 83,800 rooms. The company was formerly known as WestCoast Hospitality Corporation and changed its name to Red Lion Hotels Corporation in September 2005. Red Lion Hotels Corporation was founded in 1937 and is headquartered in Denver, Colorado.

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