Head to Head Review: VerifyMe (OTCMKTS:VRME) and Brink’s (BCO)

VerifyMe (OTCMKTS:VRME) and Brink’s (NYSE:BCO) are both industrials companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.


This table compares VerifyMe and Brink’s’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
VerifyMe N/A N/A N/A
Brink’s -0.96% 68.11% 5.62%

Institutional & Insider Ownership

98.4% of Brink’s shares are held by institutional investors. 1.1% of Brink’s shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares VerifyMe and Brink’s’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
VerifyMe N/A N/A N/A N/A N/A
Brink’s $3.49 billion 1.13 -$33.30 million $3.46 22.99

VerifyMe has higher earnings, but lower revenue than Brink’s.


Brink’s pays an annual dividend of $0.60 per share and has a dividend yield of 0.8%. VerifyMe does not pay a dividend. Brink’s pays out 17.3% of its earnings in the form of a dividend.

Analyst Recommendations

This is a summary of current ratings and price targets for VerifyMe and Brink’s, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
VerifyMe 0 0 0 0 N/A
Brink’s 0 0 3 0 3.00

Brink’s has a consensus price target of $96.67, indicating a potential upside of 21.52%. Given Brink’s’ higher possible upside, analysts clearly believe Brink’s is more favorable than VerifyMe.


Brink’s beats VerifyMe on 8 of the 10 factors compared between the two stocks.

About VerifyMe

VerifyMe, Inc. provides security solutions for the identification and authentication of people, products, and packaging for various applications in the United States. The company offers RainbowSecure technology that combines an invisible ink with a proprietary tuned laser to enable counterfeit products to be exposed for gaming industry, as well as for anti-counterfeit protection of tags and labels in the apparel industry; and SecureLight technology, which changes the color of ink for use in various applications, including credit cards, driver's licenses, passports, stock certificates, clothing labels, currencies, ID cards, and tax stamps, as well as to protect apparels, pharmaceuticals, and other physical products. It also provides SecureLight+ technology, a solution that can be authenticated by proprietary tuned laser devices, and with fluorescent lighting; and authentication tools, which allows customers to authenticate items with a customized beeper that identifies a product bearing their unique anti-counterfeit solution. The company was formerly known as LaserLock Technologies, Inc. and changed its name to VerifyMe, Inc. in July 2015. VerifyMe, Inc. was founded in 1999 and is based in New York, New York.

About Brink’s

The Brink's Company provides secure transportation, cash management, and other security-related services worldwide. The company offers cash-in-transit services, including armored vehicle transportation of valuables; automated teller machine (ATM) services, such as cash replenishment, replenishment forecasting, cash optimization, ATM remote monitoring, service call dispatching, transaction processing, installation, and first and second line maintenance; and network infrastructure services. It also provides transportation services for valued commodities, including diamonds, jewelry, precious metals, securities, currency, high-tech devices, electronics, and pharmaceuticals; and cash management services, such as money processing, deploying and servicing intelligent safes and safe control devices, and check imaging, as well as cashier balancing, counterfeit detection, account consolidation, and electronic reporting services. In addition, the company offers payment services, including bill payment processing, mobile phone top-up, and prepaid cards; and commercial security system services, such as security system design and installation services that include alarms, motion detectors, closed-circuit televisions, and digital video recorders, as well as access control systems comprising card and biometric readers, electronic locks, and turnstiles. Further, it provides security and guarding services to protect airports, offices, warehouses, stores, and public venues. The company serves banks and financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. The company was formerly known as The Pittston Company and changed its name to The Brink's Company in May 2003. The Brink's Company was founded in 1838 and is headquartered in Richmond, Virginia.

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