Comparing Frontdoor (FTDR) & Rollins (ROL)

Rollins (NYSE:ROL) and Frontdoor (NASDAQ:FTDR) are both construction companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, dividends, profitability, institutional ownership and valuation.


This table compares Rollins and Frontdoor’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rollins 11.97% 32.90% 20.93%
Frontdoor N/A N/A N/A


Rollins pays an annual dividend of $0.56 per share and has a dividend yield of 0.9%. Frontdoor does not pay a dividend. Rollins pays out 64.4% of its earnings in the form of a dividend. Rollins has raised its dividend for 14 consecutive years.

Valuation and Earnings

This table compares Rollins and Frontdoor’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Rollins $1.67 billion 8.00 $179.12 million $0.87 70.54
Frontdoor N/A N/A N/A N/A N/A

Rollins has higher revenue and earnings than Frontdoor.

Institutional and Insider Ownership

38.9% of Rollins shares are held by institutional investors. Comparatively, 0.0% of Frontdoor shares are held by institutional investors. 56.3% of Rollins shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Rollins and Frontdoor, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rollins 0 3 3 0 2.50
Frontdoor 0 1 4 0 2.80

Rollins currently has a consensus target price of $55.50, indicating a potential downside of 9.56%. Frontdoor has a consensus target price of $46.25, indicating a potential upside of 107.59%. Given Frontdoor’s stronger consensus rating and higher possible upside, analysts plainly believe Frontdoor is more favorable than Rollins.


Rollins beats Frontdoor on 8 of the 12 factors compared between the two stocks.

About Rollins

Rollins, Inc., through its subsidiaries, provides pest and termite control services to residential and commercial customers. It offers protection against termite damage, rodents, and insects to homes and businesses, including hotels, food service establishments, food manufacturers, retailers, and transportation companies. The company also provides pest management and sanitation services and products to the food and commodity industries; consulting services on border protection related to Australia's biosecurity program; and bird control and specialist services, as well as offers specialized services to mining, and oil and gas sectors. In addition, it offers mosquito control, wildlife services, lawn care, insulation, and HVAC services. It serves clients directly, as well as through franchisee operations in North America, Australia, Europe, Central America, the Caribbean, the Middle East, Asia, the Mediterranean, Africa, Canada, Australia, and Mexico. Rollins, Inc. was founded in 1948 and is headquartered in Atlanta, Georgia.

About Frontdoor

frontdoor, inc. operates a home services platform that provides home service plans to homeowners in the United States. It provides services under the HSA, OneGuard, Landmark, and American Home Shield brand names. The company serves homeowners who require assistance with technical home repair issues by utilizing its network of pre-qualified professional contractor firms. The company was formerly known as AHS Holding Company, Inc. and changed its name to frontdoor, inc. in July 2018. The company was incorporated in 2018 and is headquartered in Memphis, Tennessee. frontdoor, inc. is a subsidiary of ServiceMaster Global Holdings, Inc.

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