CafePress (PRSS) & FirstCash (FCFS) Financial Survey

CafePress (NASDAQ: PRSS) and FirstCash (NYSE:FCFS) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.

Volatility & Risk

CafePress has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500. Comparatively, FirstCash has a beta of 0.48, meaning that its share price is 52% less volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and recommmendations for CafePress and FirstCash, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CafePress 0 0 0 0 N/A
FirstCash 0 2 2 0 2.50

FirstCash has a consensus price target of $90.25, indicating a potential upside of 11.83%. Given FirstCash’s higher probable upside, analysts clearly believe FirstCash is more favorable than CafePress.


This table compares CafePress and FirstCash’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CafePress -11.17% -25.84% -20.27%
FirstCash 9.40% 10.32% 7.14%


FirstCash pays an annual dividend of $0.88 per share and has a dividend yield of 1.1%. CafePress does not pay a dividend. FirstCash pays out 32.1% of its earnings in the form of a dividend.

Insider and Institutional Ownership

8.3% of CafePress shares are owned by institutional investors. Comparatively, 92.5% of FirstCash shares are owned by institutional investors. 17.3% of CafePress shares are owned by company insiders. Comparatively, 2.8% of FirstCash shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares CafePress and FirstCash’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
CafePress $85.68 million 0.27 -$10.25 million N/A N/A
FirstCash $1.78 billion 2.01 $143.89 million $2.74 29.45

FirstCash has higher revenue and earnings than CafePress.


FirstCash beats CafePress on 10 of the 13 factors compared between the two stocks.

CafePress Company Profile

CafePress Inc. operates as retailer of personalized products in the United States and internationally. The company offers gifts and accessories, including T-shirts and apparel; mugs and drinkware; and home goods, such as custom shower curtains and bed coverings. It conducts its business on its primary United States based domain,; and operates CafePress branded Websites for the markets in the United Kingdom, Canada, and Australia. The company also sells CafePress branded products through other online retail partners. The company was formerly known as, Inc. and changed its name to CafePress Inc. in June 2011. CafePress Inc. was founded in 1999 and is headquartered in Louisville, Kentucky.

FirstCash Company Profile

FirstCash, Inc. operates retail-based pawn and consumer finance stores in the United States and Mexico. Its pawn stores lend money on the collateral of pledged personal property, including consumer electronics, jewelry, power tools, household appliances, sporting goods, and musical instruments; and retails previously owned merchandise acquired through pawn forfeitures, as well as through purchases from the general public. The company also engages in melting scrap jewelry, as well as sells the gold, silver, and diamonds in commodity markets. Its consumer finance stores provide small unsecured consumer loans, credit services, and check cashing services. As of December 31, 2017, the company owned and operated 2,039 pawn stores and 72 consumer loan stores in 26 states of the United States and 32 states of Mexico, as well as Guatemala and El Salvador. The company was formerly known as First Cash Financial Services, Inc. and changed its name to FirstCash, Inc. in September 2016. FirstCash, Inc. was founded in 1988 and is headquartered in Fort Worth, Texas.

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