Orioles Continue to Win… In Promotions Department — “I Live At 2110 Eutaw Street”
Posted by Brian Joseph on Thursday, July 2, 2009 at 1:41 pm
If there is one organization that “gets it” when it comes to their fans, it’s the Baltimore Orioles. Time and again, the Orioles deliver with unique promotions that add value to the fan experience.
Recently, the Orioles launched a new marketing campaign called “I Live At 2110 Eutaw Street”. The initial promotion scheduled for July 12th’s game with the Blue Jays renamed a section of bleacher seats in the Eutaw Street area “2110 Eutaw Street”. The name change — derived from the combination of the numbers of Nick Markakis (#21) and Adam Jones (#10) — along with a few other add-ons for the fans led to booming sales in that bleacher section.
The July 12th promotion was so successful, the Orioles added three more “I Live at 2110 Eutaw Street” days to the calender: August 15th vs. the Angels, August 30th vs. the Indians and September 5th vs. the Rangers.
How did the promotion lead to surging sales in a section of seating that usually did not sell out for previous games? Here’s what the fans who “live at Eutaw Street” get for $21:
- A bleacher seat in the “2110 Eutaw Street” section
- An “I Live at 2110 Eutaw Street” T-shirt
- Markakis and Jones will throw balls into the section between innings
- 105.7 The Fan’s Anita Marks will be in the “2110 Eutaw Street” section
- If either Markakis or Jones hit a home run during the game, a signed bat from the game will be awarded to a lucky fan from the “I Live at 2110 Eutaw Street” section
Maybe the Orioles aren’t in contention in the standings but score another win for the O’s Marketing Team for a great promotion that captures the excitement surrounding two young stars and gives the fans a truly unique promotion. Now, if only the Orioles would have sent me an e-mail reminding me about my free ticket for my birthday in June. Oh well!
For more details on the “I Live at 2110 Eutaw Street” promotion, check out the Orioles team website.
That’s a great idea. I always love hearing about how teams try to bring fans to the park. Nice post.
The Orioles did always have good promotions and I really enjoyed games when I lived there, though my view of the organization is forever tainted by them not allowing me to enter the ballpark while simply wearing a “Yankees Suck” shirt (to a non-Yankees game).